Journalism is tied to a collection of ethical standards and values, consisting of truth and also accuracy, fairness and also impartiality, and also accountability. However, journalism today regularly strays from target fact; the an outcome is biased news. Bias isn"t necessarily a bad thing, but hidden media prejudice misleads, manipulates and divides us. This is why priziv.org provides hundreds of media predisposition ratings and also a media prejudice chart.

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72 percent of Americans believe traditional news sources report fake news, falsehoods, or content that is deliberately misleading. V trust in media declining, media consumers should learn just how to spot species of media bias.

This page outlines 11 types of media bias, together with examples the their use in popular media outlets. Download this page as a PDF, and also don"t forget to inspect out the 14 varieties of ideological bias.


11 species of Media Bias

and just how to point out them

1. Spin2. Unsubstantiated Claims3. Opinion declaration Presented as Facts4. Sensationalism/Emotionalism5. Mudslinging/Ad Hominem6. Psychic Reading7. Slant8. Fault Logic9. Prejudice by Omission10. Omission of source Attribution11. Prejudice by PlacementSome final Notes top top Bias1. Spin

Spin is a type of media predisposition that way vague, dramatic or sensational language. When journalists put a “spin” on a story, castle stray native objective, measurable facts. Rotate is a kind of media predisposition that clouds a reader’s view, preventing them from acquiring a specific take top top what happened.

In the beforehand 20th century, windy Relations and also Advertising executives were referred to as “spin doctors.” lock would usage vague language and make unsupportable claims in bespeak to promote a product, service or idea, downplaying any alternate views in stimulate to make a sale. Increasingly, these tactics are appearing in journalism.

Examples of turn Words and Phrases:
EmergeSeriousRefuseCrucialHigh-stakesTiradeLandmark
Latest in a string of...MajorTurn up the heatCriticalDecryingOffendStern talks
OffensiveFacing calls to...MeaningfulEven thoughMonumentalSignificant

Sometimes the media offers spin words and also phrase come imply negative behavior. This words are regularly used without providing hard facts, direct quotes, or witnessed behavior:


FinallySurfacedAcknowledgedEmerged
Refusing to sayConcededDodged
AdmissionCame come lightAdmit to

To line emotions, reports often encompass colored, dramatic, or sensational words as a substitute for words “said.” for example:


MockedRagedBraggedFumed
Lashed outIncensedScoffedFrustration
EruptedRantBoastedGloated
Examples of rotate Media Bias:

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“Gloat” way “contemplate or dwell top top one"s very own success or another"s misfortune with smugness or malignant pleasure.” Is there proof in Trump’s tweet to display he is gift smug or taking pleasure in the layoffs, or is this a subjective interpretation?

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Business Insider predisposition Rating

In this example of spin media bias, the Washington short article uses a range of dramatic, sensationalist words to spin the story to make Trump appear emotional and also unhinged. They additionally refer come the president"s "vanity" without giving supporting evidence.

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Washington article Bias Rating

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2. Unsubstantiated Claims

Journalists occasionally make cases in your reporting without including proof to earlier them up. This can happen in the title of one article, or in the body.

Statements that appear to be fact, however do not include specific evidence, space a key indication the this kind of media bias.

Sometimes, website or media outlets publish story that are completely made up. This is often referred to together a kind of fake news.

Examples that Unsubstantiated insurance claims Media Bias

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In this media predisposition instance, The daily Wire references a "longstanding pattern," but does not ago this up v evidence.

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The day-to-day Wire prejudice Rating

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In so late January 2019, gibbs Jussie Smollett asserted he was attacked by two males who hurled racial and homophobic slurs. The Hill refers to “the violent attack” without using the word “alleged” or “allegations." The incident was revealed to it is in a hoax developed by Smollett himself.

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The Hill predisposition Rating

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This Washington short article columnist renders a claim about wealth circulation without noting whereby it come from. Who established this number and how?

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Washington short article Bias RatingTop of Page

3. Opinion explanation Presented together Fact

Sometimes journalists usage subjective language or declaration under the guise of report objectively. Even when a media outlet gift an short article as a factual and objective news piece, it may employ subjective statements or language.

A spatu statement is one that is based on personal opinions, assumptions, beliefs, tastes, preferences, or interpretations. it reflects how the writer views reality, what lock presuppose to it is in the truth. The is a statement fancy by their particular perspective or lens and cannot be showed using concrete facts and figures in ~ the article.

There space objective modification — “blue” “old” “single-handedly” “statistically” “domestic” — for which the definition can be verified. Top top the various other hand, there are subjective amendment — “suspicious,” “dangerous,” “extreme,” “dismissively,” “apparently” — which are a matter of interpretation.

Interpretation can current the same occasions as two really different incidents. Because that instance, a politics protest in which human being sat down in the center of a street blocking website traffic to draw attention come their reason can be defined as “peaceful” and “productive,” or, rather may define it as “aggressive” and “disruptive.”

Words the signal spatu statements include:


Source: Butte College an essential Thinking Tipsheet

An target statement, ~ above the other hand, is an observation of observable facts. That is not based on emotions or personal opinion and is based on empirical evidence — what is quantifiable and also measurable.

It’s crucial to keep in mind that an objective statement might not in reality be true. The adhering to statements space objective statements, but can be confirmed as true or false:

Taipei 101 is the world"s tallest building.

Five to add four equates to ten.

There space nine planets in our solar system.

Now, the an initial statement of truth is true (as that this writing); the other two are false. The is possible to verify the elevation of buildings and determine the Taipei 101 top them all. That is feasible to devise an experiment to demonstrate that five plus 4 does no equal ten or come use developed criteria to recognize whether Pluto is a planet.

Source: Butte College vital Thinking Tipsheet

Editorial reviews by priziv.org discovered that some media outlets blur the line in between subjective statements and objective statements, causing potential man for readers, in two crucial ways that loss under this form of media bias:Placing opinion or editorial content on the homepage next to difficult news, or otherwise not plainly marking opinion contents as “opinion.”

Examples that Opinion declaration Presented as Fact

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The sub-headline Vox provides is an opinion declare — some human being likely believe the lifting the the gas limit will certainly strengthen the coal market — yet Vox had this explain in a piece not labeled “Opinion.”

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Vox bias Rating

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In this article around Hillary Clinton’s appearance on "The Late display With Stephen Colbert," the writer makes an assumption around Clinton’s motives and jumps to a spatu conclusion.

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Fox News bias Rating

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4. Sensationalism/Emotionalism

Sensationalism is a form of media predisposition in which info is gift in a way that gives a shock or makes a deep impression. Often it offers readers a false feeling of culmination, the all vault reporting has led to this ultimate story.

Sensationalist language is frequently dramatic, however vague. The often involves hyperbole — in ~ the cost of accuracy — or warping truth to mislead or provoke a solid reaction in the reader.

In current years, part media outlets have actually been criticized because that overusing the ax “breaking” or “breaking news,” i m sorry historically was booked for story of deep affect or wide-scale importance.

With this kind of media bias, reporters regularly increase the readability of your pieces utilizing vivid verbs. However there are plenty of verbs that are hefty with ramifications that can’t be objectively corroborated: “blast” “slam” “bury” “abuse” “destroy” “worry.”

Words and phrases supplied by the media the signal sensationalism/emotionalism include:


Examples that Sensationalism/Emotionalism Media Bias

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“Gawk” way to rigid or gape stupidly. Does AP’s language act this event as serious and also diplomatic, or as entertainment?Source article

AP predisposition Rating

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Here, BBC offers sensationalism in the kind of hyperbole, as the choice is i can not qualify to indicate bloodshed in the literal sense.

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BBC prejudice Rating

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In this piece from the new York Post, the writer uses multiple sensationalist phrases and also emotional language come dramatize the “Twitter battle."

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New York article Bias Rating

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5. Mudslinging/Ad Hominem

Mudslinging is a form of media prejudice when unfair or insulting things space said about someone in order to damages their reputation. Similarly, ad hominem (Latin because that “to the person”) strikes are strikes on a person’s motive or character traits instead of the content of their debate or idea. Ad hominem assaults can be provided overtly, or as a method to subtly discredit who without having actually to interact with their argument.

Examples the Mudslinging

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A factor editor call a new York times columnist a "snowflake" after the columnist emailed a professor and his provost come complain around a tweet calling the a bedbug.

Source article

Reason bias Rating

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In march 2019, The Economist ran a piece describing political commentator and also author Ben Shapiro together “alt-right.” Readers pointed out that Shapiro is Jewish (the alt-right is mostly anti-Semitic) and also has condemned the alt-right. The Economist issued a retraction and instead described Shapiro as a “radical conservative.”

Source: The Economist Twitter

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6. Mental Reading

Mind analysis is a form of media predisposition that occurs in journalism when a writer assumes they know what an additional person thinks, or thinks that the means they see the human being reflects the way the human being really is.

Examples of psychic Reading

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We can’t objectively measure that Trump hates looking foolish, due to the fact that we can’t read his mental or know what he is feeling. There is likewise no evidence provided to demonstrate that Democrats think they have a win hand.

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CNN predisposition Rating

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How perform we understand that Obama doesn’t have passion or sense of purpose? Here, the national Review writer suspect they know what is walking on in Obama’s head.

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National Review prejudice Rating

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Vox is upfront about the fact that they space interpreting what Neeson said. Yet this translate ran in a item labeled target news — not a piece in the Opinion section. In spite of being overt about interpreting, by drifting away from what Neeson actually said, Vox is mind reading.

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Vox bias Rating

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7. Slant

Slant is a kind of media predisposition that defines when journalists tell only component of a story, or as soon as they highlight, emphasis on, or play up one particular angle or item of information. The can encompass cherry-picking details or data to assistance one side, or ignoring one more perspective. Slant prevents readers from obtaining the complete story, and also narrows the limit of ours understanding.

Examples the Slant

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In the over example, Fox News notes that Rep. Alexandria Ocasio-Cortez’s plan proposals have received “intense criticism.” while this is true, that is only one side of the picture, as the Green brand-new Deal was got well by other groups.

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Fox News prejudice Rating

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Here, Snopes walk not indicate or investigate why police make sweeps (did they have proof criminal task was emerging in the complex?), nor did Snopes ask police for your justification, offering a one-sided view. In addition, the research studies pointed come only display Black americans are more likely to be arrested for drug possession, not all crimes.

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Snopes prejudice Rating

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8. Fault Logic

Flawed logic or faulty thinking is a way to misrepresent people’s opinions or to arrive at conclusions that space not justification by the offered evidence. Failure logic deserve to involve jumping to conclusions or arriving at a conclusion that doesn’t follow from the premise.

Examples of fault Logic

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Here, the daily Wire interprets a video clip to draw conclusions that aren’t clearly supported by the obtainable evidence. The video clip shows Melania go not expand her hand to shake, however it might be since Clinton to be too far away to reach, or probably there was no certain reason in ~ all. Through jumping come conclusions the this price to a “snub” or was the result of “bitterness” rather of restrictions of physical reality or some other reason, The everyday Wire is engaging in flawed logic.

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The day-to-day Wire predisposition Rating

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9. Predisposition by Omission

Bias by omission is a type of media prejudice in i beg your pardon media outlets pick not come cover certain stories or omit information that would assistance an different viewpoint.

Media outlets sometimes omit stories in order to serve a political agenda. Sometimes, a story will just be spanned by media outlets ~ above a details side of the political spectrum (for example, follow to research study by priziv.org, stories around Benghazi were largely ignored through the Left, while some climate change stories have actually been mainly ignored by the Right).

Examples of bias by Omission

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In a item titled, "Hate crimes room rising, nevertheless of Jussie Smollett"s case. Here"s why," CNN insurance claims that hate crime occurrences rose for three years, yet omits details that might lead the reader to various conclusions. Follow to the FBI’s website, reports of dislike crime incidents rose native previous years, however so did the number of agencies reporting, “with about 1,000 extr agencies contributing information.” This provides it unclear as to whether hate crimes room actually top top the rise, together the title claims, or simply appear to be because an ext agencies are reporting.

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CNN prejudice Rating

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10. Omission of resource Attribution

Omission of source attribution is once a reporter does not ago up their claims by linking to the resource of the information. An informative, balanced short article should provide the background or paper definition of a story, including naming sources (publishing “on-the-record” information).

For example, journalists will often point out "baseless claims," "debunked theories," or keep in mind someone "incorrectly stated" something without consisting of background details or linking to an additional article that would certainly reveal exactly how they finish the statement is false or debunked. Or, reporters will certainly write the “immigration opponents say," "critics say," or “supporters of the invoice noted” there is no identifying who these resources are.

It is sometimes helpful or important to use anonymous sources, since insider info is only accessible if the reporter agrees to store their identification secret. However responsible journalists must be aware and also make it clear the they are giving second-hand information on sensitive matters. This reality doesn’t necessarily make the explanation false, however it does make them less than reliable.

Examples that Omission of resource Attribution

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In this paragraph, The brand-new York Times states Trump "falsely claimed" millions had voted illegally; they link to Trump"s tweet, yet not come a source of info that would allow the leader to determine Trump"s case is false.

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The new York Times predisposition Rating

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In this paragraph, the epoch Times repetitively states "critics say" there is no attributing the see to anyone specific.

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The epoch Times bias Rating

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In a piece around the Mueller investigation, The new York Times never ever names the investigators, public representative or associates mentioned.

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The brand-new York Times bias Rating

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11. Prejudice by Placement

Story and also viewpoint placement have the right to reveal media bias by mirroring which story or approaches the editor finds many important.

Bias by story placement is one form of bias by placement. The stories that a media outlet functions "above the fold" or prominently top top its homepage and also in print present which stories they really desire you to read, even if you review nothing rather on the website or in the publication. Many civilization will conveniently scan a homepage or read just a headline, so the story that are featured first can disclose what the editor hopes you take away or keep optimal of mind from that day.

Bias by viewpoint placement is a related form of bias by placement. This can regularly be seen in politics stories. A balanced piece that journalism will include perspectives from both the left and the appropriate in same measure. If a story only features viewpoints from left-leaning sources and commentators, or consists of them close to the height of the story/in the first few paragraphs, and does not incorporate right-leaning viewpoints, or buries them at the end of a story, this is an instance of prejudice by viewpoint.

Examples of prejudice by Placement:

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In this screenshot the ThinkProgress" homepage taken at 1 p.m. ET top top Sept. 6, 2019, the media outlet choose to prominently display coverage the LGBT issues and also cuts come welfare and also schools programs. In the following screenshot the The epoch Times homepage taken in ~ the very same time on the exact same day, the outlet privileges very different stories.

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Taken at the exact same time on the very same day as the screenshot above, The date Times chooses to prominently attribute stories about a hurricane, the arrest that illegal immigrants, Hong Kong activists, and the building of the border wall. Notice that ThinkProgress" title on the border wall surface focuses ~ above diverting funds from schools and also day cares, when the epoch Times headline focuses on the wall"s completion.

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Some final Notes on Bias

Everyone is biased. it is component of person nature to have perspectives, preferences, prejudices, leanings, and partialities. However sometimes, bias — especially media predisposition — can become invisible to us. This is why priziv.org offers hundreds of media prejudice ratings and also a media prejudice chart.

We are all biased toward points that present us in the right. We are biased toward details that confirms our existing beliefs. We room biased toward the world or information that support us, makes us look good, and affirms our judgements and virtues. And we space biased toward the more moral selection of action — in ~ least, the which seems ethical to us.

Journalism together a job is biased toward vivid communication, timeliness, and also providing audiences v a sense of the current moment — whether or not that sense is politically slanted. Editors space biased toward solid narrative, stunning photographs, pithy quotes, and an effective prose. Every aspiring journalist has actually encountered media prejudice — sometimes the hard way. If they stay in the profession, often it will certainly be because they have incorporated the biases of their editor.

But sometimes, predisposition can manipulate and blind us. It have the right to put necessary information and perspectives in the shadows and prevent us from obtaining the totality view.

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because that this reason, there is not a single kind of media predisposition that can’t, and shouldn’t occasionally, be isolated and also examined. This is just as true because that journalists as it is for your audiences.

Good reporting can shed an important light on our biases — great and bad. By learning exactly how to point out media bias, just how it works, and also how it could blind us, we can avoid being fooled through media bias and fake news. We have the right to learn come identify and also appreciate different perspectives — and also ultimately, pertained to a much more wholesome view.