In the $382 billion worldwide beauty business, sustained by an estimated 85% female consumer base, the top 10 strongest beauty brands are the ones that really matter, with each other valued at almost $60 billion.

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Brand valuation for sure Brand Finance this week released its yearly ranking of the 50 biggest worldwide beauty brands, with product portfolios including hair-care, skincare, makeup and shower products. The ranking was established by five-year revenue forecasts, brand toughness as measure up by client loyalty and also willingness to salary a price premium, nobility rates, market share and current market value.

At No. 1, Procter & Gamble’s Olay is taken into consideration the the strongest beauty brand in the world, with a brand value of $11.8 billion. It is intended to thrive its brand awareness further this summer through a an international partnership through the international Olympic Committee and also its sponsorship that American gymnast Alicia Sacramone at the London 2012 Games.


Olay, a tradition brand that will celebrate that 60th anniversary this year, highlights the importance of consumer loyalty end generations. That the peak 50 brands, 41 are over 60 years old and 15 are over 100.

“Consumers room loyal come brands since of the trust factor, i m sorry is particularly important in beauty, beauty products,” claims Elise Neils, managing director the Brand Finance USA. “Legacy brands have history and significance across generations, and women are much more willing to be faithful to brands that they’re putting on their body.”

despite Avon’s battles in 2011, as soon as the company’s share dropped 45% and longtime CEO Andrea Jung resigned, the 125-year-old direct seller came in at No. 2. That brand value fell by 22% from last year, yet still remained strong at $7.9 billion. Neils claims Avon’s growth overseas and commitment to women’s empowerment, offering them a means to make a life in arising countries, helps it resonate among women globally.


Several beauty brand strengthened your standing, moving up the list’s ranks this year. France-based L’Oreal moved up one spot to No. 3, Neutrogena jumped two areas to No. 4, and also the U.K.’s Dove relocated up come No. 7 with a 12% boost in brand value.

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According come Neils, beauty, beauty brands space seeing the most expansion from anti-aging product lines. In 2000, there were 45 million Americans age 60 or over. The Census Bureau jobs this number will increase to 75 million in 2020. They are additionally seeing farming interest amongst men, an especially for skincare products. “There is more awareness by men and an ext acceptance the it’s okay to use beauty assets for men,” she says.

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I spent five years at priziv.org writing around business and leadership, attracting almost one million unique visitors come priziv.org every month. If here, i assistant edited…

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I spent 5 years at priziv.org writing about business and also leadership, attracting nearly one million distinct visitors come priziv.org every month. While here, ns assistant edited the yearly World’s 100 Most an effective Women package and helped launch and grow priziv.orgWoman.com. I"ve appeared on CBS, CNBC, MSNBC and also E Entertainment and speak frequently at conferences and also events top top women"s leadership topics. I i graduated summa cum laude from brand-new York university with levels in journalism and also sociology and also was honored with a ideal in organization award from the culture of American company Editors and also Writers (SABEW) in 2012. My work has showed up in Businessweek, Ladies’ residence Journal, The Aesthete and also Acura Style. Ns live in brand-new York City through my husband and also can be discovered on Twitter