Last year, journalist Esther Honig published a viral series of images showing how photo retouchers in 27 countries around the world “enhanced” a portrait of her according come their cultural preferences. Inspired by the project, the UK medical website Superdrug digital Doctor simply published a comparable experiment that explores body image. This is the original portrait the was sent out to 18 freelance designers in 18 countries roughly the world:

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Here room the simple instructions the were provided by the market agency Fractl, which was commissioned for this project:

Photoshop her form. The idea is come Photoshop and also retouch this woman to make her more attractive come the citizens of her country. We room looking to check out how perceptions of beauty change throughout the world. Multiple developers are involved. You can modify clothing, however her kind must it is in visible. No nudity. All other changes, including those to she shape and also form, are up come you.

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“We focused on woman designers, as we wanted a woman’s see of what her culture finds attractive and also to understand an ext about the pressure they face,” the task says. Below are the Photoshopped images that were sent out back:

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“The goal of this project is to better understand possibly unrealistic criter of beauty and to see just how such pressures vary approximately the world,” the task says.

The experiment uncovered that…

Some that the designers kept the woman largely looking prefer herself, while rather made she look favor a new person altogether.

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Some nations gave her an exaggeration hourglass figure, if others provided her an apparent BMI the 17.5, or close to anorexic.


China and Italy reverted the thinnest Photoshopped figures (China’s had an estimated BMI of 17), while Spain returned the heaviest.

“Beauty can not be judged objectively, because that what one person finds beautiful or admirable might not appeal to another,” the experiment concludes. “And the selection of depictions discovered in our study appears to confirm this notion.”

The team behind this job is planning to carry out future experiments to further discover perceptions the male and also female beauty.

(via Superdrug Online doctor via Mashable)

Image credits: initial photo through Hugo Felix/Shutterstock, and also retouched pictures courtesy Superdrug digital Doctor